The brand buzz: Ways to create social media presence

Social media gives your brand the potential of endless rewards, but it’s not all about data and sales (honestly not as heretical as it sounds!). As people become more connected through social media, the need for the missing ‘human touch’ becomes all the more vital to establish loyalty. Here’s how you can create long-lasting emotional […]


Is every day a manic Monday? How to reduce work stress

We are a growing nation of workaholics; well that’s what the stats say at least. Research from the Trades Union Congress (TUC) reveals one in eight UK employees works more than 48 hours per week. Further research from the BBC suggests that more than 54% of British employees regularly work through their lunch break! How […]



With the Brexit referendum result still fresh and hanging over the future of the UK job market, you’ll need sharp industry insight and foresight for the road ahead. A LinkedIn report, called ‘UK Recruiting Trends 2016’, speaks openly about the current climate for recruiting. What did the report discover? Here’s the topline. Relationships are key […]


The five advantages of eCommerce

The internet has put convenience at the heart of modern commerce. Of course, we don’t need to sell you on the benefits of eCommerce, but some of your clients may need convincing to take the plunge into this hugely competitive and fast-moving world. They don’t have to be left behind; here’s five ways your clients […]


Why savvy social media can spark success

It’s no longer even a debate as to whether social media actually plays an integral role in business growth. According to research by Hubspot, 92% of marketers in 2014 claimed social media played a crucial role in their business, and up to 80% reported an increase in traffic thanks to their social media channels. Consequently, […]


Survival of the fittest: Get from interview to offer

It’s a competitive world out there, but a job interview doesn’t have to be daunting. How do you make the lasting impression you want for that dream job? Stay one step ahead of the interviewer Do your research on the company, the types of people that work there, and the role you’ll be doing. The […]


Eureka! What’s the true meaning of customer insight?

What is customer insight – and what’s its purpose? Let’s start with the ‘what’. Helen Edwards, brand consultant and columnist for Marketing Magazine, offers a somewhat candid breakdown of customer insight as “A revelatory breakthrough in your understanding of peoples’ lives that directs you to new ways in which to serve your customers better”. As […]


Prime Pitfalls of a Product Manager

As a product manager, you’re much like the CEO of the product. You define the ‘why’, ‘what’ and ‘where’ factors such as what the product does, why it’s unique or where it sits in the marketplace. From conception to production, this is a mammoth challenge, and a lot a lot rides on your judgment (no pressure). So what […]


Get the LinkedIn Effect

How can you make your CV look more attractive to recruiters? Job-hunting is a lot like dating: Employers are choosy about who they want, what they have to offer, and who is ‘fit’ for the job before they ask them out on a first interview. Then your looks, attitude, answers to questions and even attire […]


Tear up the rulebook on eCommerce best practice

You’re already following the standard best-practice conventions, passed down through the internet ages. You’ve considered how your website looks and feels, what it says about your products and your brand overall. But best practice isn’t the be-all and end-all; is there more you could do outside of that box? Let data drive your website’s redesign […]

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